Ebar Wheels. Bear in mind
Brief: A wheel manufacturer, Ebar, based in the mountains of Germany seeks a rebrand.
Insight: Bears have been reintroduced is areas of Europe, consuming the mountains with their instinctive, mysterious presence.
Idea: With the spirit of the mountain bear, Ebar brings the mountains to the streets - unlocking a fierce sense of speed and energy.
The name Ebar is an anagram for Bear, along with the brandmark which resembles the shape of a wheel. The type is baed on language of lines, with the pace and energy of road.