Ebar Wheels. Bear in mind​​​​​​​
Brief: Build a brand for Ebar, a wheel manufacturer based in the mountains of Germany. 
Insight:  Bears have been reintroduced is areas of Europe, consuming the mountains with their instinctive, mysterious presence.
Idea: With the spirit of the mountain bear, Ebar brings the mountains to the streets - unlocking a fierce sense of speed and energy.
The brandmark is a bear based on the shape of a wheel. The name Ebar is an anagram for Bear. Owners of a set of Ebar Wheels breathe the spirit of the bear, being the fastest on the road.
I have created a moodflim to demonstrate the attitude of the brand. The tone of the film is face paced, energised and instinctive. 
I have designed the principles for this project around the language of lines. Harbouring the pace and energy of an endless line running through it - an ongoing cycle.