VW Ageing Cream. A timeless classic.
Brief: Celebrate the Volkswagen Beetle in a revolutionary way.
Insight: Vintage cars improve with age. Like our loved cars, we must accept that ageing is inevitable.
Idea: With a stroke of humour, have designed an anti-aging cream for car owners as they themselves, turn into classics. The gift jolts memories of the past, reliving unforgettable times.
For an ageing target market, it was important to appreciate the simplicity of a single minded idea. I looked at pairing sentimentality with a light hearted sense of humour.