Benchmark. The nation's favourite bench.
To encourage students into gallery spaces I have designed Benchmark, an app that introduces students into the abundant world of creativity with the ArtFund Student pass. Students scroll 300ft a day on their phones.
Identity
The mark borrows from the existing Artfund graphic elements, exploring how the underscore can represent a bench. 
Application
The app provides a unique way for students to digitally explore their favourite galleries before they visit. By using playful language themed around the nature of lounging, I intend a grab the attention of a student.