The Nations Favourite Bench
Not enough students visit gallery spaces. The Art Fund wants to encourage students into galleries with their new Art Fund student pass. In this case, it isn't the art that is the main feature but the gallery spaces themselves in an attempt to find the ‘nation’s favourite bench’.
Students scroll 300ft a day on their phones. Student are invited to preview gallery spaces using the new Art Fund app named 'Benchmark'. Students can vote for their favourite spaces, and buy the pass using the app.
Placing existing Art Fund gallery benches within the university environment aims to prompt students to take a break from a busy freshers event, much like they might do at a gallery. The bench is strictly 'reserved' for students, giving them a sense of entitlement.
I wanted to make sure the tone was suitable and intriguing for the audience. By sounding slightly tongue and cheek, the short statements intend to encourage students into new gallery spaces.